Dettol Pro Solutions Marks UK Launch with large targeted hygiene programme at COP26 Conference
Dettol science-led protocols and Dettol products will be used to enhance hygiene during the event attended by over 25,000 daily delegates and world leaders
LONDON, UK, OCTOBER TBC, 2021 – Reckitt and Dettol Pro Solutions – Dettol’s business-to-business offering – have developed a tailor-made targeted hygiene program for the COP26 Conference. In a conference space bigger than 30 football pitches, as the event’s official hygiene partner, Dettol’s protocols and products will help against the spread of bacteria and viruses across 50,000 hotspots.
The program marks the official launch of Dettol Pro Solutions into the UK market, following Reckitt’s successful roll-out of Lysol Pro Solutions in the USA.
Dettol Pro Solution’s offer is already adopted by companies across different sectors taking hygienic cleaning measures to help protect their staff and customers against bacteria and viruses.
Dettol Pro Solutions is being introduced at a time when 78% of consumers are still concerned about germs.1 Following the pandemic, consumers have a heightened awareness of how germs spread and a strong expectation that businesses will do their part.
Dettol Pro Solutions has already delivered hygiene programs for industry leaders in the UK including WeWork, British Airways, Avis Budget Group and The Professional Golfers’ Association, with further partnerships expected to be announced soon.
Dettol Pro Solution is already proving a success with businesses and consumers alike, with 72% of people indicating that they are more confident to engage with a brand if a Dettol partnership is in place.2
In addition, Dettol Pro Solutions products and materials will also be available through UK B2B distributors.
Rahul Kadyan, Executive Vice President at Reckitt’s New Growth Platforms, said: “Following an impactful launch in both the US and Australia, we’re proud to bring the Dettol Pro Solutions brand into the UK market. We recognise the increasing need to restore consumer confidence in workplaces – as well as travel, hospitality and leisure spaces, and it’s brilliant to be working with reputable partners to help enhance hygiene in their respective sectors. We will be harnessing our expertise across four key areas: tailored training and protocols for businesses; effective products that help to kill bacteria and viruses; innovative global logistics and servicing; and leveraging our brand power to help businesses clearly communicate the steps they’re taking to help make their spaces and teams clean and hygienic.
“Our partners are proud to be utilising Dettol Pro Solutions with increased confidence in their hygiene protocols that the initiative aims to bring.”
Targeted hygiene at COP26
As the official hygiene partner of COP26, Dettol Pro Solutions conducted a review of the conference plans to identify high-traffic, high-touch areas across the event. This work was carried out by Reckitt’s team of virologists, microbiologists, and medical scientists, who worked closely with the Cabinet Office and the London School of Hygiene and Tropical Medicine (LSHTM). 15 scientists dedicated over 1000 hours of technical support to develop and deliver the COP26 Hygiene protocols. The targeted protocols span the two main areas of the COP26 venue – the Blue Zone (which will house global delegates), and the Green Zone (open to the public and hosting a variety of events for local Glaswegians, schools, and universities).
As part of the targeted hygiene protocol, Dettol selected its favourite products, including antibacterial surface cleansing sprays (Tru Clean range) formulated with a plant based active ingredients proven to kill 99,9% of bacteria and viruses including SARS-CoV-2 virus.
Reckitt’s program includes targeted cleaning interventions, hygiene-centred messaging, and personal sanitiser options. It will:
- Enhance hygiene for 25,000 delegates and official negotiators representing 138 nationalities, and over 100 world leaders
- Over the 10-day conference, help to ensure cleanliness for 123 office spaces, 99 large meeting rooms, 745 toilets, and 694 wash basins
- Cover 12 key Zones with a total of 60 different high-risk surfaces identified across the site, including entrances and exits, meeting rooms, crew spaces, and more
- Install over 600 hand sanitising stations throughout COP26 sites to support visitor hygiene, including Wi-Fi-enabled Savortex smart stations that monitor usage and alert when refilling is required
- Each delegate is provided a Hygiene Kit with a personal face covering, pack of Dettol Biodegradable Disinfectant Wipes and Dettol Hand Sanitiser which can be refilled at the Hygiene Service Counter, for top-up disinfection measures as they move around Glasgow
- Deploy 3 environmental health officers (EHOs) to quantitatively determine hygiene levels through use of ATP testing3, enabling Reckitt to refine protocols in real-time. 4800 ATP swab tests will be carried out on high-touch points for verification of protocols during COP26 event.
Using signage and other communications about the science-based protocols in place, Dettol Pro Solutions will help addressing attendees’ concerns around hygiene.
“We are incredibly proud to be the official hygiene partner of COP26 as we take on one of our largest endeavours yet,” said Dr. Lisa Ackerley, Director of Medical and Scientific Engagement, Hygiene at Reckitt. “Our work has set a new standard in hygiene for live events, designing custom protocols that deliver thousands of germ-killing interventions every hour across the 12 Zones and 60 high risk surfaces throughout the conference. We look forward to a successful COP26 event, providing peace of mind and confidence on hygiene to all who attend.”