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    Commonwealth Games

    Reckitt Pro Solutions is proud to have been the Official Hygiene Partner of the Birmingham 2022 Commonwealth Games. The iconic event celebrated sporting excellence – with athletes and spectators from the Commonwealth and around the world arriving for 11 days of exhilarating sport across 15 competition venues.

    In its role as Official Hygiene Partner, Reckitt Pro Solutions deployed 15 scientists who dedicated over 1,000 hours of technical support to develop and deliver the bespoke hygiene protocols – which aimed to drive better hygiene behaviours and boost confidence for the more-than a million people who came as visitors to the Games. Hand hygiene is regarded as one of the most important hygiene measures adopted by people post-pandemic 1; studies show that handwashing with water alone reduces the presence of bacteria to 23%, whilst handwashing with plain soap and water reduces the presence of bacteria to 8% 2. As the leading hygiene brand in the UK 3, it was important that Dettol’s stringent hygiene standards were met through the delivery of Reckitt Pro Solutions’ hygiene protocol at the Birmingham 2022 Commonwealth Games. The team worked closely with the London School of Hygiene & Tropical Medicine (LSHTM) to create a bespoke programme which would help to bring peace of mind to one of the most significant sporting events in the world.

    Reckitt Pro Solutions and Birmingham 2022 Commonwealth Games partnered together to provide:

    • More than 100 ‘talking’ hand sanitiser dispensers
    • 2,800 hand sanitiser dispensers
    • Hygiene training sessions for staff at the Games
    • 33,600 hygiene kits distributed to athletes, officials distributed to athletes, officials distributed to athletes, officials distributed to athletes, officials and volunteers
    • 10 targeted hygiene protocols for different types of public areas

    Sources

    1

    Global WebIndex, UK February 2022, n=14,000

    2

    ROBINSON, A., LEE, H., KWON, J., TODD, E., RODRIGUEZ, F. and RYU, D., 2016. Adequate Hand Washing and Glove Use Are Necessary To Reduce Cross-Contamination from Hands with High Bacterial Loads. Journal of Food Protection, 79(2), pp.304-308. Burton, M., Cobb, E., Donachie, P., Judah, G., Curtis, V. and Schmidt, W., 2011. The Effect of Handwashing with Water or Soap on Bacterial Contamination of Hands. International Journal of Environmental Research and Public Health, 8(1), pp.97-104.

    3

    Most popular health and beauty brands in the United Kingdom (UK) as of 1st quarter 2022; Statista, 2022

    Horeca Industry

    Reckitt Pro Solutions offers the HoReCa industry (Hotels, Restaurants, and Cafes) with effective hygiene solutions to bring back reassurance to customers and staff. Small and medium HoReCa businesses benefit from the scientific expertise provided by Reckitt Pro Solutions with: front of house disinfection protocols for staff, and training guides. Reckitt Pro Solutions also offers branded signage to boost customers confidence in businesses’ hygiene standard.

    62%

    of shoppers rank having disinfecting wipes and/or hand sanitizer stations an important measure to promote health and safety 1

    88%

    of people agree that businesses need to put in additional protective measures 2

    72%

    of consumers perceptions of a business improved when associated with Dettol 3

    Sources

    1

    Remesh Workers Survey 2020​

    2

    Zappi Survey Partnership Screen UK.

    3

    Zappi industry data 2020 UK.

    British Airways

    Reckitt Pro Solutions has partnered with British Airways on a cleaning and disinfection programme to help keep customers and colleagues healthy when travelling. This programme was designed to promote good hygiene practices and help bring confidence back into travelling.

    The partnership included placing Dettol hand sanitiser stations throughout the terminals, providing hand sanitiser gel in the check-in areas, using Dettol products to clean airport surfaces, and distributing boarding passengers a Dettol antibacterial hygiene wipe.

    Consumers were most likely to use the Dettol Antibacterial hygiene wipe they were provided to wipe their hands and tray, and to a lesser extent to wipe the arm rests and seatbelt. Only 5% did not use/saved the wipe for another time.​

    Facts and findings

    1 in 4

    air travellers, among the population investigated is aware of the British Airways with Dettol programme.1

    Sources

    Dettol + British Airways Strategic Partnership Final Report by Hauser & Associates, inc. Jan 11, 2022. ​

    1

    Target Sample for study: 500 consumers recruited via online UK panels. Males & Females in the UK (approx. 50%/50%), Aged 18+, non-rejectors of Dettol brand, Took a flight for business or leisure reasons during the 12 month period prior to the COVID-19 pandemic (March 2020)

    Hilton

    Hilton has partnered with Reckitt, makers of Lysol & Dettol, to help deliver a high standard of cleanliness for our guests, with the creation of the Hilton CleanStay program.

    The partnership has developed housekeeping room protocols with Lysol and Dettol products to ensure high standards of hygiene across rooms, and public areas within Hilton. [1]

    Those who experienced Clean Stay are significantly more likely stay at a Hilton in next 6 months vs those who are only aware of the program [2]

    Sources

    1

    Hilton CleanStay

    2

    Hilton Cleanstay Research by Hauser & Associates, Inc.

    COP26 CASE STUDY

    Reckitt Pro Solutions partnered with COP26 to help ensure good hygiene practices in the world’s leading climate change conference. With over 30,000 attendees and 120 world leaders, Reckitt Pro Solutions and COP26 worked together to ensure a high standard of hygiene for attendees. ​

    ​Dettol created highly targeted protocols, validated by the London School of Hygiene and Tropical Medicine. COP26 and Reckitt Pro Solutions partnered together to provide attendees with:

    600

    hand dispensers

    30

    pallets of Dettol products disinfecting the premises the size of 30 football pitches

    15

    targeted hygiene protocols for different types of public areas​

    26,000

    hygiene kits distributed

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    Please contact us for additional information or questions.

      By clicking the “submit” you agree to RB UK Commercial Ltd. and its affiliates to use the provided details to contact you about Reckitt Pro Solutions. You can opt out anytime by the unsubscribe link in the email we send, or by contacting prosolutions@reckitt.com. Please see our Privacy Policy