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    Home > News > Research results behind the secret to achieving 5-star ratings

    Research results behind the secret to achieving 5-star ratings

    In October 2024, Reckitt Pro Solutions conducted a research study into the general public’s perceptions of clean and hygienic tableware in HoReCa establishments, the importance it holds for them in booking and experiences and what impact it has on their ratings and reviews of HoReCa establishments.

    Methodology

    The research was gathered from the 7th – 22nd of October via an online questionnaire that used gating questions to define the sample group as respondents who visited HoReCa venues such as restaurants, cafés and drinking establishments (such as bars and pubs) at least once a month.

    1,007 respondents completed the survey across three countries, the United Kingdom, Germany and Australia. 64% were aged 18-45, with the remainder being over 45 and the respondents were split 45/55% male and female respectively.

    The tables below contain response data for each territory and compiled results for international results.

    Results

    Q1. Which of these food and drink establishments do you visit at least once a month?

     

    Q2. When you go out for a meal how would you describe the establishments you generally go to?

     

    Q3. How important is the hygiene score when choosing an establishment for the first time?

     

    Q4. Beneath what level of score would you not visit or book an establishment?

     

    Q5. Do you check ratings or reviews before you book or visit for the first time?

     

    Q6. How important are ratings on Google/Yelp/Tripadvisor/Foursquare or others when choosing an establishment to visit for the first time?

     

    Q7. How important are reviews on sites like Google/Yelp/Tripadvisor/Foursquare or others when choosing an establishment to visit for the first time?

     

    Q8. Would plates, glasses or cutlery that aren’t completely clean stop you from revisiting an establishment?

     

    Q9. How often have you been served insufficiently clean plates, glasses or cutlery when visiting a dining establishment?

     

    Q10. How often have you seen insufficiently clean glasses in a bar, restaurant or Café?

     

    Q11. What words would you use to describe your reaction to dirty or unclean glasses at your table or at the bar?

     

    Q12. What do you think about establishments that present customers with glasses that have streaks or water spots?

     Q13. What do you think causes unclean glasses at an establishment?

    Q14. Do you associate unclean glasses with specific establishments?

     

    Q15. Would you want someone to tell you if an establishment had unclean glasses before you booked or visited?

     

    Q16. How would it change your perceptions, and booking plans, if someone told you an establishment had glasses with water streaks and marks?

     

    Q17. Please select statements you agree with in the context of dining out.

     

    Q18. If I experience tableware that isn’t completely clean I would…

     

    Q19. I would recommend an establishment that had completely clean, shiny tableware (dishes, glasses, cutlery, etc)

     

    Q20. I lose my appetite if tableware (dishes, glasses, cutlery, etc.) isn’t completely clean.

     

    Q21. Ignoring the price you might pay, please rank in order the importance of the following when you visit a restaurant, bar/pub or café?

     

    Q22. What emotions do dirty dishware trigger (in the context of visiting restaurant, café or bar/pub)?

     

    Q23. Would you reduce your rating if the dishware is not entirely clean? (in the context of dining out in a restaurant, Café or bar (pub))

     

    Q24. Would you write a negative review if the dishware is not entirely clean? (in the context of dining out in a restaurant, Café or bar (pub))

     

    Q25. Do you agree with this statement: I reduce my rating after visiting somewhere when I am served glasses with water streaks and marks?

     

    Q26. How many stars would you deduct if served with dishware that is not clean enough? (in the context of reviewing the establishment post visit)

     

    Q27. Do you agree with this statement? I won’t come back if I’m served with dishware that is not clean enough (in the context of visiting restaurant/bar(pub) Café)